Practical guides for small business owners
How local search actually decides who to show, what a website in your trade genuinely needs, and which tasks are worth automating. Written plainly, with the parts most people leave out — what things cost, what breaks, and what nobody can honestly promise you.
17 guides · Nothing here is for sale
Getting found
How local search and AI assistants decide which businesses to show.
Google Business Profile optimization
Categories, completeness, reviews, and the mistakes that get listings suspended.
Local SEO: how ranking in your own city actually works
The three factors Google uses, and which one you cannot change.
How to get recommended by ChatGPT and Perplexity
What AI assistants read, and why most business websites are invisible to them.
What SEO work actually involves, month by month
The one-time fixes, the recurring work, and what a monthly report should contain.
How to choose and audit whoever does your SEO
The promises that should end the conversation, and how to audit an incumbent.
Websites
What a website needs by trade, what a project includes, and what it costs.
What a restaurant website actually needs
Most fail on one thing: the menu is a PDF.
What a dental clinic website actually needs
Insurance, prices, emergencies — the questions patients ask and sites never answer.
What a law firm website actually needs
Practice areas, admissions, fees, and the advertising rules that limit what you can write.
What a spa or salon website actually needs
Online booking, priced menus, and a cancellation policy people see before they agree to it.
Ecommerce website design: what actually matters
Shipping shown late and forced accounts. Where online sales are really lost.
What a website project includes, and what is extra
Content, photography, revisions and hosting: the line items that cause every dispute.
Who owns your website: domain, code and content
Five separate assets, each of which can belong to someone else. How to check.
How much a website costs, and why it varies
The same brief quoted at a few hundred or tens of thousands. What drives the number.
Running the business
Booking, enquiries, messaging, and deciding what is worth automating.
What to automate first in a small business
A decision framework. Deleting the task usually beats automating it.
Automated booking for small business
Why request forms lose bookings, and the settings that cause double bookings.
CRM automation for small business
What to automate, what to leave human, and why most small-business CRMs end up empty.
WhatsApp automation, and its limits
The 24-hour window, opt-in, and the cold-outreach mistake that gets numbers banned.
Written by Carlos Boluda. Everything here comes from building and running this kind of work. Where a number is given, its source is named; where nobody can honestly predict something, that is said instead of guessed.